Outdoor Advertising in Bars and Pubs

Bars offer a youth-oriented audience, which is increasingly difficult to reach through traditional media channels. * An amazing 77% of 18-19 years of age and 86% * of 20-24 years visited a bar, pub or club at least once in the last year.

They have a central role in UK society and lifestyles, where they play a variety of roles depending on the type of place, its location and decor. In recent years there has been a great change in the market, with a final displacement of the old traditional pub to more branded chains targeted different needs of consumers.

The CEO of Luminar, the largest operator of licensed sites in the United Kingdom, was quoted as saying: 'It was an absolute revolution in consumption habits, we have changed hundreds of drunks in an unincorporated thriving social centers. '

Spirit Group and Mitchells and Butler (once the estate Bass) are now the two largest managed pub company. However, their pubs are scattered in various sectors, including restaurants, pubs, while the main road is still led by JD Wetherspoon plc *, with about 500 traditional pubs than 60 bar and coffee Lloyds. Mintel Market Research in marks achieved in the present report demonstrates that the JD Wetherspoon pubs have been used by more adults than any other brand bars.

Most Wetherspoon pubs are traditional, are not very brand and do not allow advertising, and are smaller companies that have succeeded in creating more attractive places for young people (YPVS). Among these was the Yates Group, Ha! Ha! Bar and canteen as well as Yates Wine Lodges.

They are meeting places for friends, couples and colleagues to discuss the latest trends and current events. And that is why many advertisers have identified pubs, bars and clubs as a perfect environment for outdoor advertising not only educate potential customers about their brands but also to generate a real topic of conversation among the trend setters and opinion makers who attend places through sampling, coasters and promotional activities. Lynx recently used external media [http://www.admedia.co.uk/outdooradvertising/lynx.htm] in bars: posters, stickers and drink coasters in nightclubs for his campaign Click impressive.

The recent change in licensing laws will have a dramatic effect on the dwell times in the bar, which is currently about 2-3 hours. Customers are able to spend more time in places than ever, with many dealers typically open for an hour or two on Friday and Saturday. This, says the British Beer and Pub Association, will lead to more varied closing times, and end at 11 am last train orders, with punters drinking against the clock and leaving all the pubs at the same time.

BBPA Director of Communications, Mark Hastings, comments: 'The new licensing system has brought our laws very old drink in exchange era'the modern about the treatment of adults, as adults, and giving them a wider choice for social life after eleven o 'clock.'

The effectiveness of the bar to attract a young audience-oriented profit has led to a plethora of outdoor advertising spend in the media bar from a wide range of categories, including telecommunications, Movies, Entertainment, Health, toiletries and cosmetics, beverages and games .

O2, Warner Bros, Channel 4, Ford, Nivea, WKD and Xbox have all recognized the effectiveness of the media bar to reach this notoriously difficult to reach the public.

Consequently, the outdoor advertising association of Great Britain has experienced a massive growth in the field of outdoor advertising year-over-year .......